Touch wood. Jesu Joy of Man’s Desiring? So much wonder. In such simplicity and complexity. In a Japanese cell phone commercial.
Geek.com describes it like this: “We promise you’ve never heard Bach’s Cantata 147, “Jesu, Joy of Man’s Desiring” quite like this. It’s rare to see an advertisement so artfully and skillfully done, but Sharp’s Touch Wood SH-08C cellphone commercial is truly stunning.
In a Rube Goldberg-esque creation, Morihiro Harano, the award-winning creative director of Drill Inc., came up with the idea of having a wooden ball roll down through a homemade marimba/xylophone in the middle of a peaceful woodland scene in Kyushu, Japan. Kenjiro Matsuo actually created the instrument.”
When you have 3 minutes. Take a look.